{"id":13014,"date":"2022-10-27T17:35:33","date_gmt":"2022-10-27T15:35:33","guid":{"rendered":"https:\/\/blaha.adsventure.cz\/?p=13014"},"modified":"2025-01-21T10:13:52","modified_gmt":"2025-01-21T09:13:52","slug":"jak-prezit-pokles-na-trhu","status":"publish","type":"post","link":"https:\/\/blaha.adsventure.cz\/en\/jak-prezit-pokles-na-trhu\/","title":{"rendered":"How to survive a market downturn?"},"content":{"rendered":"
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6 zp\u016fsob\u016f, jak zvl\u00e1dnout pokles trhu - to je to, co nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed realitn\u00ed makl\u00e9\u0159i d\u011blaj\u00ed.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Je t\u0159eba b\u00fdt up\u0159\u00edmn\u00ed, \u017ee pro realitn\u00ed makl\u00e9\u0159e nen\u00ed sou\u010dasn\u00e1 doba (2022-2023) nejjednodu\u0161\u0161\u00ed. Transakce na prodej se dramaticky sn\u00ed\u017eily a ceny se pomalu sni\u017euj\u00ed, ale mnoho prod\u00e1vaj\u00edc\u00edch st\u00e1le odm\u00edt\u00e1 tuto skute\u010dnost akceptovat. Mo\u017enost v\u00fdrazn\u00e9ho zlep\u0161en\u00ed situace je zat\u00edm vzd\u00e1len\u00e1. Proto se klade ot\u00e1zka, jak se s t\u00edmto obdob\u00edm tr\u017en\u00edho propadu \u00fasp\u011b\u0161n\u011b vypo\u0159\u00e1dat?<\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee realitn\u00ed trh pro\u0161el posledn\u00edmi lety mimo\u0159\u00e1dn\u011b v\u00fdjime\u010dn\u00fdm obdob\u00edm. Ceny nemovitost\u00ed rostly ka\u017ed\u00fdm rokem dvoucifern\u00fdm tempem a kupuj\u00edc\u00ed byli ochotni zaplatit nadhodnocenou cenu, aby z\u00edskali sv\u016fj sen o vlastn\u00edm dom\u011b. Nelze tedy posuzovat dne\u0161n\u00ed situaci na realitn\u00edm trhu z pohledu posledn\u00edch let, proto\u017ee to nebyla b\u011b\u017en\u00e1 situace a pravd\u011bpodobn\u011b se k podobn\u00e9mu stavu trhu nedostaneme b\u011bhem n\u011bkolika let.<\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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S ohledem na m\u00e9 v\u00edce ne\u017e 20 let\u00e9\u00a0 obchodn\u00ed zku\u0161enosti jsem se setkal s mnoha situacemi, bez ohledu na to, v jak\u00e9m oboru p\u016fsob\u00edm. Mezi n\u011b pat\u0159il i ned\u00e1vn\u00fd propad na \u010desk\u00e9m realitn\u00edm trhu v letech 2009 a\u017e 2011. Jak tato doba ovlivnila realitn\u00ed trh a realitn\u00ed makl\u00e9\u0159e?<\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tB\u011bhem t\u00e9to doby do\u0161lo ke sn\u00ed\u017een\u00ed po\u010dtu makl\u00e9\u0159\u016f na trhu, jeliko\u017e mnoho z nich nebylo \u00fasp\u011b\u0161n\u00e9 a opustilo trh

\n\nPozice velk\u00fdch zna\u010dek na trhu se v\u00fdrazn\u011b pos\u00edlila, proto\u017ee v dob\u011b nejistoty zaji\u0161\u0165uje uzn\u00e1van\u00e1 zna\u010dka klient\u016fm pot\u0159ebnou d\u016fv\u011bru

\n\nRozd\u00edl mezi v\u00fdsledky \u00fasp\u011b\u0161n\u00fdch a pr\u016fm\u011brn\u00fdch makl\u00e9\u0159\u016f se v\u00fdrazn\u011b prohloubil\n

\nCeny nemovitost\u00ed klesly, v n\u011bkter\u00fdch lokalit\u00e1ch dokonce o 30 %\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Mysl\u00edm si, \u017ee se bude opakovat velmi podobn\u00fd sc\u00e9n\u00e1\u0159 i nyn\u00ed. \u00dasp\u011b\u0161n\u00e9 zna\u010dky a makl\u00e9\u0159i s vynikaj\u00edc\u00edmi v\u00fdsledky nejsp\u00ed\u0161e budou d\u00e1le zv\u011bt\u0161ovat sv\u016fj n\u00e1skok p\u0159ed konkurenc\u00ed d\u00edky efektivn\u00edm proces\u016fm, schopnosti v\u011bt\u0161\u00ed investice do sv\u00e9ho byznysu a inovac\u00edm v poskytovan\u00fdch slu\u017eb\u00e1ch.<\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Co d\u011blaj\u00ed nejlep\u0161\u00ed realitn\u00ed makl\u00e9\u0159i jinak?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1. Sleduj\u00ed sv\u00e1 \u010d\u00edsla<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Nejlep\u0161\u00ed makl\u00e9\u0159i a obchodn\u00edci maj\u00ed v\u017edy jasnou p\u0159edstavu o po\u010dtu pot\u0159ebn\u00fdch lead\u016f pro jednu osobn\u00ed sch\u016fzku s klientem a tak\u00e9 o po\u010dtu sch\u016fzek pot\u0159ebn\u00fdch k z\u00edsk\u00e1n\u00ed nemovitosti pro prodej. Jsou dob\u0159e obezn\u00e1meni s n\u00e1vratnost\u00ed sv\u00fdch investic do marketingu a maj\u00ed p\u0159esnou p\u0159edstavu o tom, kolik z\u00edskaj\u00ed za ka\u017edou investovanou korunu.<\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2. Investuj\u00ed \u010d\u00e1st vyd\u011blan\u00fdch pen\u011bz do sv\u00e9ho byznysu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Je d\u016fle\u017eit\u00e9, aby makl\u00e9\u0159i a obchodn\u00edci investovali do sv\u00e9ho byznysu, a\u0165 u\u017e jde o nov\u00e9 marketingov\u00e9 n\u00e1stroje, technologie, person\u00e1l (nap\u0159\u00edklad p\u0159ij\u00edm\u00e1n\u00ed asistent\u016f) nebo vzd\u011bl\u00e1v\u00e1n\u00ed. Investov\u00e1n\u00ed do sv\u00e9ho podnik\u00e1n\u00ed pova\u017euji za kl\u00ed\u010dov\u00e9 pro dosa\u017een\u00ed budouc\u00edho r\u016fstu.<\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPostar\u00e1m se o v\u0161e kolem prodeje\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tU\u0161et\u0159ete sv\u016fj \u010das a nervy a sv\u011b\u0159te prodej nemovitosti n\u00e1m. Postar\u00e1me se o ve\u0161kerou administrativu.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tHow do I go about selling a property?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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4. Udr\u017euj\u00ed kontakt s makl\u00e9\u0159i pro \u0161ir\u0161\u00ed mo\u017enosti obchodov\u00e1n\u00ed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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M\u00edsto toho, aby pova\u017eovali ostatn\u00ed \u00fasp\u011b\u0161n\u00e9 makl\u00e9\u0159e za konkurenci, se na n\u011b d\u00edvaj\u00ed jako na inspiraci. Spolupracuj\u00ed s nimi na spole\u010dn\u00fdch obchodn\u00edch p\u0159\u00edpadech a v p\u0159\u00edpad\u011b, \u017ee se jedn\u00e1 o oblast, ve kter\u00e9 nejsou experti, si navz\u00e1jem p\u0159ed\u00e1vaj\u00ed obchodn\u00ed p\u0159\u00edle\u017eitosti.<\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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5. Spolupracuj\u00ed s odborn\u00edky odborn\u00edky v oblastech, kter\u00e9 je brz\u00ed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Elitn\u00ed makl\u00e9\u0159i v\u011bd\u00ed, \u017ee nemohou b\u00fdt vynikaj\u00edc\u00ed ve v\u0161em a z toho d\u016fvodu maj\u00ed kolem sebe t\u00fdm lid\u00ed, kte\u0159\u00ed jim pom\u00e1haj\u00ed v oblastech, ve kter\u00fdch nejsou zcela zku\u0161en\u00ed. Tyto oblasti mohou zahrnovat marketingov\u00e9 specialisty, home stagingov\u00e9 profesion\u00e1ly nebo asistenty pro administrativn\u00ed pr\u00e1ci, jako je uzav\u00edr\u00e1n\u00ed transakc\u00ed a spr\u00e1va obchodn\u00ed datab\u00e1ze. Pokud \u0161pi\u010dkov\u00fd makl\u00e9\u0159 vyd\u011bl\u00e1v\u00e1 ro\u010dn\u011b 2 miliony K\u010d, po\u010d\u00edt\u00e1 s t\u00edm, \u017ee jeho hodinov\u00e1 mzda \u010din\u00ed p\u0159ibli\u017en\u011b 1000 K\u010d. Proto je ochoten zaplatit n\u011bkomu t\u0159eba 250 K\u010d za hodinu pr\u00e1ce, aby mu pomohl. T\u00edmto zp\u016fsobem dok\u00e1\u017ee velmi efektivn\u011b rozv\u00edjet sv\u016fj byznys.<\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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6. Vy\u0161\u0161\u00ed pracovn\u00ed nasazen\u00ed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pracovn\u00ed tempo top makl\u00e9\u0159\u016f v\u00a0ur\u010dit\u00e9 f\u00e1zi jejich kari\u00e9ry se li\u0161\u00ed od v\u011bt\u0161iny ostatn\u00edch v\u00a0oboru, i kdy\u017e to nen\u00ed popul\u00e1rn\u00ed fakt. Tato pravidla se vztahuj\u00ed na ka\u017ed\u00e9 obdob\u00ed, v\u00a0dob\u011b hospod\u00e1\u0159sk\u00e9ho r\u016fstu i recese. Krize p\u0159edstavuje rychlou zm\u011bnu prost\u0159ed\u00ed, kter\u00e1 rozd\u011bl\u00ed trh na dv\u011b skupiny. Jedna skupina se dok\u00e1\u017ee adaptovat a vych\u00e1z\u00ed z krize siln\u011bj\u0161\u00ed ne\u017e p\u0159edt\u00edm. Druh\u00e1 skupina nevlastn\u00ed tuto schopnost a kritizuje nov\u00e9 fungov\u00e1n\u00ed byznysu, nicm\u00e9n\u011b tato kritika nen\u00ed pro n\u011b platn\u00e1.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tChci prodat nemovitost<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

6 zp\u016fsob\u016f, jak zvl\u00e1dnout pokles trhu – to je to, co nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed realitn\u00ed makl\u00e9\u0159i d\u011blaj\u00ed. Je t\u0159eba b\u00fdt up\u0159\u00edmn\u00ed, \u017ee pro realitn\u00ed makl\u00e9\u0159e nen\u00ed sou\u010dasn\u00e1 doba (2022-2023) nejjednodu\u0161\u0161\u00ed. Transakce na prodej se dramaticky sn\u00ed\u017eily a ceny se pomalu sni\u017euj\u00ed, ale mnoho prod\u00e1vaj\u00edc\u00edch st\u00e1le odm\u00edt\u00e1 tuto skute\u010dnost akceptovat. Mo\u017enost v\u00fdrazn\u00e9ho zlep\u0161en\u00ed situace je zat\u00edm vzd\u00e1len\u00e1. Proto […]<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13014","post","type-post","status-publish","format-standard","hentry","category-nezarazene"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Samuel Kunert","author_link":"https:\/\/blaha.adsventure.cz\/en\/author\/samuel-kunert\/"},"uagb_comment_info":0,"uagb_excerpt":"6 zp\u016fsob\u016f, jak zvl\u00e1dnout pokles trhu – to je to, co nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed realitn\u00ed makl\u00e9\u0159i d\u011blaj\u00ed. Je t\u0159eba b\u00fdt up\u0159\u00edmn\u00ed, \u017ee pro realitn\u00ed makl\u00e9\u0159e nen\u00ed sou\u010dasn\u00e1 doba (2022-2023) nejjednodu\u0161\u0161\u00ed. Transakce na prodej se dramaticky sn\u00ed\u017eily a ceny se pomalu sni\u017euj\u00ed, ale mnoho prod\u00e1vaj\u00edc\u00edch st\u00e1le odm\u00edt\u00e1 tuto skute\u010dnost akceptovat. Mo\u017enost v\u00fdrazn\u00e9ho zlep\u0161en\u00ed situace je zat\u00edm vzd\u00e1len\u00e1. Proto…","rttpg_featured_image_url":null,"rttpg_author":{"display_name":"Samuel Kunert","author_link":"https:\/\/blaha.adsventure.cz\/en\/author\/samuel-kunert\/"},"rttpg_comment":0,"rttpg_category":"Neza\u0159azen\u00e9<\/a>","rttpg_excerpt":"6 zp\u016fsob\u016f, jak zvl\u00e1dnout pokles trhu – to je to, co nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed realitn\u00ed makl\u00e9\u0159i d\u011blaj\u00ed. Je t\u0159eba b\u00fdt up\u0159\u00edmn\u00ed, \u017ee pro realitn\u00ed makl\u00e9\u0159e nen\u00ed sou\u010dasn\u00e1 doba (2022-2023) nejjednodu\u0161\u0161\u00ed. Transakce na prodej se dramaticky sn\u00ed\u017eily a ceny se pomalu sni\u017euj\u00ed, ale mnoho prod\u00e1vaj\u00edc\u00edch st\u00e1le odm\u00edt\u00e1 tuto skute\u010dnost akceptovat. Mo\u017enost v\u00fdrazn\u00e9ho zlep\u0161en\u00ed situace je zat\u00edm vzd\u00e1len\u00e1. Proto…","_links":{"self":[{"href":"https:\/\/blaha.adsventure.cz\/en\/wp-json\/wp\/v2\/posts\/13014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blaha.adsventure.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blaha.adsventure.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blaha.adsventure.cz\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blaha.adsventure.cz\/en\/wp-json\/wp\/v2\/comments?post=13014"}],"version-history":[{"count":34,"href":"https:\/\/blaha.adsventure.cz\/en\/wp-json\/wp\/v2\/posts\/13014\/revisions"}],"predecessor-version":[{"id":16948,"href":"https:\/\/blaha.adsventure.cz\/en\/wp-json\/wp\/v2\/posts\/13014\/revisions\/16948"}],"wp:attachment":[{"href":"https:\/\/blaha.adsventure.cz\/en\/wp-json\/wp\/v2\/media?parent=13014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blaha.adsventure.cz\/en\/wp-json\/wp\/v2\/categories?post=13014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blaha.adsventure.cz\/en\/wp-json\/wp\/v2\/tags?post=13014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}